Dear 24 Beauty Products, Reviewers Love You
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.
Including a makeup eraser that only needs water to scrub off all your makeup that over 10,000 reviewers and I are head-over-heels for and give it 5 stars.
BuzzFeed Staff
This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. My oily skin and I can not live without this. 10/10 recommend.
Promising reviews: "When I first got into makeup, I tried the drugstore setting sprays and they did nothing for my makeup. I thought I was doing my makeup wrong or my combo skin was keeping it from staying on my face. During the midst of me discovering Urban Decay and being completely obsessed with it. I decided to try this spray. Best decision ever! Complete game changer for me. I know it's snooty, but I’ll never try another setting spray. If I have to sell a kidney then so be it, I will have this spray! Glad to have found it for a cheaper price on Amazon!" —Jennifer
Get it from Amazon for $16+ (available in two sizes and a 2-pack).
Promising review: "So let me start by saying, I have used nearly every eyeshadow primer available. From high-end to low — Mac, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer, and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
Promising reviews: "Saw this recommended from a TikTok makeup guru and never looked back. Was disappointed in the Beauty Blender's quality and price and finally decided to make the switch. This product blends so well and doesn't leave smudge strokes like how the Beauty Blender does. You get six sponges for the fraction of the price of a Beauty Blender! 5/5 would definitely recommend for the beauty babes!" —Michi Drinks Matcha
Get a six-pack from Amazon for $9.95.
Okay friends, so I have suuuuper sensitive eyes and every makeup remover there is began to make my eyes burn, terribly. I finally got one of these after procrastinating for, like, ever, and holy moly. It does exactly what it says it does — removes all my makeup with JUST WATER. No more burning eyes! This is my new holy grail. Can't live without this. Oh, and the fact that I can rewash it and use it over and over?! I'm obsessed.
Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz
Check out BuzzFeed's Makeup Eraser review for more deets!
Get it from Amazon for $20.
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising reviews: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed
Get it from Ulta for $24 (available in five shades).
Promising review: "This is my fifth Pen Pal — it's a staple!!! Can't live without it." —Sanguita Chandi
"Didn't even know I needed this product until I got it!! No going back now — it's the perfect on the go essential and the pigment is beautiful. Long lasting, pretty, and compact!" —Sara V
Get it from Amazon for $25.
Promising reviews: "I can't live without this stuff!! I use this powder almost every day to set my makeup. It's perfect for people with oily skin, such as myself. Perfect for highlighting." —Trish W.
"I have been a fan of this face powder for many years and sincerely hope to keep buying it as long as I am on the planet! I have tried several other brands for face powder and they didn't even come close to what the Coty Airspun Face Powder can do. Why, oh why do the stores in my town not carry this wonderful product anymore? I am here to tell you, Coty makes the best face powder for the best coverage, shade selection, and long lasting value. There is no other face powder like it and I hope to keep purchasing it from Amazon! Thank you!" —J.B.
Get it from Amazon for $13.32+ (available in six colors and two sizes).
Promising reviews: "Let me first say, I’m a good Christian woman. I never wanted to mess around in magic, but after purchasing this thing, not only am I wondering what else the devil will sell me for less than $15, but also why I never found this thing sooner. There's no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry. All jokes aside, I am floored. I saw the videos. I saw the reviews. I figured I’d give it a shot. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for me. I’m usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Now I’m stoked to use this thing! As for cleaning frequency, because my skin just hates me I can assume I’ll be cleaning it every two to three days to rid it of the oil it yeeted from my face. No big deal. Super easy to take apart, super easy to put back together. It's also super small. If I had normal-sized pockets like my boyfriend's pants did, I’d be nervous I’d lose it. But I don't, because I wear clothes made for women. So whatever pockets I DO have, this thing will still fit right inside of them. Buy one. Buy eight. I don't care. Just listen to me, you’ll love it." —Coley
"Never leaves my purse. If you have oily or combination skin, this is a must have for you! I keep it in my purse to freshen up throughout the day. Can't live without this now." —Ashley Powell
Get it from Amazon for $12.99.
It also comes with brushes!
Promising reviews: "I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this this stuff holds every hair in the place you brush it." —Bailey M, Deacon
"I had never used this product, just wanted to try it out and now I can't live without it. Super simple and quick." —Laura Ramirez
Get it from Amazon for $4.99+ (available in three styles).
Promising reviews: "This 43-year-old can't live without this product!! This item is amazing!!! It fills in my pores and fine lines and is moisturizing! 10 out of 10 for me!! I never want to be without this product!!" —Melinda Appleby
Get it from Amazon for $9.
Guarana is a plant that grows in Brazil. Side note, totally random but I have a Brazilian coworker and if you haven't tried Brazilian guaraná soda, you're reallyyyyy missing out, and I don't like soda! I will only drink this.
Promising reviews: "Y'all. This stuff smells like heaven. Somehow this scent is appropriate for summer and winter at the same time. It absorbs quickly with no sticky feelings afterward. The one thing that might deter some people from buying it is that there is a shimmer to it. Once I've used it on my hands, I notice that in sunlight, my skin has a bit of a glimmer. I personally love this and can't wait to use this lotion during the summer. I think it's 100% worth the high price tag. When I can summon up the will to spend the money, I'll be buying the body wash, spray, and full-sized lotion as well, as the current, the mini lotion stays in my purse." —Elizabeth
"Can't live without! I use it on my entire body, not just my bum bum. The scent is amazing! Leaves my skin feeling baby smooth. Highly recommend! Worth the price!" —Alicia
Get it from Amazon for $22+ (available in two sizes).
Skeptical? So were most reviewers, buttt if you don't like your shade, exchanges and returns are 100% free and easy. Get your correct shade easy, and let this beautiful little foundation melt right into your skin.
Promising reviews: "This is my first time purchasing a higher-end foundation. I’ve never been a foundation fan, but after hearing such positive reviews, I just had to try it. I used it for the first time last night, and I was shook. Like shook to my core. 😂 I couldn't believe that just a tiny bit of foundation went a long way, and it actually looked natural! Obviously, you could tell I had makeup on but I didn't feel like my face was cake-y or like that 'eh' feeling when you have too much makeup on. I felt like my face looked flawless which is awesome because I have dark spots on my face! Which is actually surprising because all I did was take a quiz! Concealer...I’m coming for you next. 🤣 10/10 recommend this foundation to anyone who's just starting out and feel like they won't look natural wearing foundation. Just get ittt!"—Catherine T.
"Can't live without it. This is the best skin match and longest-lasting makeup I’ve ever used! I won't be switching anytime soon!" —Jamie S.
Get it from Il Makiage for $45 (available in 50 shades).
BuzzFeed Shopping editor Natalie Brown says, "I have oily, acne-prone skin and use a prescription retinol to control things, which means I MUST use sunscreen on my face every day. My mom, who had been using this Supergoop stuff the whole time, got me a bottle of this cult-favorite for Christmas last year (moms do know best sometimes!!). I couldn't be happier with it! A dime-size amount covers my entire face, because it's translucent it leaves absolutely no white cast, and 10 minutes after putting it on, my face just feels like I applied a little bit of a nice moisturizer or makeup primer, not anything that's grease-central, like sunscreen usually is. It does pill if I put it on too soon after my morning topical acne prescription, but as long as I give that script about five minutes to sink in, I have no issues. I've been impressed by the way my matte foundation glides over it, looks with it, and lasts with it."
Promising review: "I can't live without this sunscreen anymore. Very easy to apply, gives a nice finish to my face after a skincare routine. It has a very pleasant finishing touch so I've been using it instead of a primer. It is invisible so no worries about the white cast at all. Can't recommend it enough." —Napassawan Makkason
Get it from Amazon for $18+ (available in two sizes).
Promising reviews: "I have tried many bronzers over the last several years, and this is now the only one I will buy. One of the best things is that it does not make my sensitive skin break out. A little bit goes a long way, which is great and the product lasts forever! I also love the tropical fragrance! I use this bronzer all year, even in the winter for a subtle glow." —Hopeless Romantic
"I bought this after watching a TikTok about it, and now I can't live without it." —Daniela Pino
Get it from Amazon for $10.12+ (available in seven shades).
Thank God It's Natural is a Black woman-owned small biz based in Chicago that specializes in hair products.
Promising reviews: "Can't live without. Absolute MUST-HAVE!" —Maria
"I have tried almost everything to soften and moisturize my bleached locs! In addition to water, I need an oil base to keep the hydration. Light oils, heavy oils, serums, and other cream moisturizers all fell short. This is the winner! Thankful to have discovered and tried it. I was considering changing my hair color just to retain moisture. Glad I didn't have to!" —Kelly Jones
Get it from Amazon for $13.48+ (also available in a 2-pack).
Promising review: "A MUST! Can't live without it now. I bought a second one recently because my sister stole the first one from me immediately after she tried it on. It's the best. Lasts all day and my skin looks natural, and healthy. I have oily to normal skin with tendency to get acne — this doesn't give me any issues. At first it may seem a bit orange but once you blend it, there's nothing like it. I use a Beauty Blender with it. I've usde it everyday for few months now — it will last me a loooong time. Worth every cent." —Nisza
Get it from Sephora for $24 (available in five shades).
This liner comes in sets of two, one liner stamp for each eye. ANDDDD did I mention this baby is waterproof and smudge-proof?! Each pen requires no dipping and has two ends — one to stamp, and one to clean and define your wing.
Promising reviews: "This is my favorite go-to eyeliner! Wings have always been part of my signature style, but over the years I’ve developed tremors and it became harder to draw them on. This was my savior! The stamps are so easy to use, and you know your wings are even without checking, which is a major confidence booster! This liner stays in place through everything too! I’m talking water, sweat, crying, even food mishaps. I’ll never use another brand again!" —Jei
"I can't live without this. It's so convenient, takes one second to stamp and it really is smudge-free...what a wonderful idea. I'll buy these for life!" —Amazon Customer
Get it from Amazon for $12.72+ (available in four styles/sizes)
Promising review: "This product is a staple in my routine. I have liked or loved everything that I've tried from Cosrx but this is the number one product I can't live without. It is a thicker serum, but goes on smooth and dries quickly. Even if you don't need it for healing or skin issues, it is very moisturizing. As someone with dry, sensitive skin and eczema, I love this product. Add this to your routine!" —Jordan
Get it from Amazon for $19.42.
Okay, soooo I finally got my hands on this and can not stop wearing it!! The shade it turns on my skin is just GORG. It's like watching a magic trick happen on your face because it changes right on your skin! I seriously haven't worn another blush since I tried this one out because it just makes me look so fresh faced. Obsessed is an understatement. Oh! Andddd it kinda doubles as a highlight, like, I get the most stunning glow. I love, I love, I love, can't get enough of this stuff.
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup.
Check out a TikTok of the BYO Blush in action.
Promising review: "I'm done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer as it magically picks the most complementary shade/hue for the user. Furthermore, I don't feel like I'm wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO Blush!" —JZ
Get it from Youthforia or Amazon for $36.
You'll get five pairs of magnetic lashes and the liner!
Promising review: "Cannot live without these!!! I seriously love these lashes! I have such a hard time applying normal false lashes with glue and had my doubts about these being that they're magnetic but I have been so surprised by how easy they are to apply, how they literally last all day, and how they make such a huge difference when I have them on versus when I don't. I can't go a day without wearing them and there are so many different size options — I LOVE THEM. Worth every penny!" —Kayla Stivender
Get an eight-piece set from Amazon for $17.99+ (available in three sets).
I've always LOVEDDD having my hair be colorful. I've had red hair, orange hair, purple hair, blue hair, pink hair, and probably other colors I've forgotten about. I achieve the most beautiful results with Adore. Andddd the range of colors is incredible. Trying to dye my hair a gingery orange was a breeze because Adore had the exact shade I wanted. They honestly always do. I currently have aquamarine and purple rage in my hair, and they are sooo pretty — like, that gif doesn't even do it justice. I look like a peacock or a mermaid. And when it fades a bit, it's honestly even prettier and brighter. My hair is a 3a/3b texture, and it was professionally bleached for my skunk stripe. With this dye I just throw it on, let it sit for 30 minutes, and then wash it out. No need for any other products, super easy, and my hair still feels healthy. It lasts pretty long; I wash my hair about every three days.
Promising review: "HANDS DOWN the BEST semi-permanent hair color I have ever found!! I've used four different colors from this brand and they are my absolute favorite!! I'm a natural redhead, so I was looking specifically for a purple that did not fade to pink and AFRICAN VIOLET is where it's at!! This color is a gorgeous, rich, bold purple at first and gradually fades to a beautiful navy blue color as it loses intensity!! I get compliments every time I leave the house! My favorite part about this color is that there is no developer or chemical treatments involved! This will not damage your hair!!" —Brandi
Get it from Amazon for $7.95+ (available in eight sizes and 50 colors).
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I can't live without these! I use them all over my face to get rid of the peach fuzz and it makes my makeup go on way smoother! I also use them on my eyebrows so I don't have to pluck them!" —Brittany DeHaven
Get a set of three from Amazon for $5.94 (also available in a 9-pack).
Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.
Check out a TikTok of the Meltdown Acne Oil in action.
Promising review: "I have struggled with cystic acne for a decade, and this oil is the only thing that works for me. I use it every single night with my retinol and hydrator serum and my skin has never been better. If I skip a day, I will get a pimple. So really, I can't live without it :’)" —Chelsea Friend
Get it from Amazon for $27.95.
Note: The ADA recommends choosing a sunscreen with SPF 30 or higher (like one of our faves, Supergoop Unseen Sunscreen), so this wouldn't be sufficient *on its own* for daily coverage! (And check out more sunscreen myths and facts, according to derms we talked to!)
The Lip Bar is a Black woman-owned small biz and all of its products are vegan and cruelty free. (There are no unnecessary chemicals!!)
Promising review: "I have acne-prone skin. I’ve suffered with acne for 15 years. This is the FIRST product ever to not cause me to break out. It did not feel like I had make up on. I wore it for a major TV production and it was so easy to wear. I had it in on for 11 hours. I did purchase a shade lighter since I purchased the finishing powder which is more of my skin color. I didn't know if the tint would oxidize, so I went lighter. I’m three days post wearing it and my skin feels good and no new bumps. I am an African American woman with oily skin and acne scarring. This did me good! It starts and ends with TLB." —Hair Queen
Get it from Target for $16.99 or The Lip Bar for $17 (available in 12 shades).
The reviews for this post have been edited for length and clarity.
Promising reviews: I’ll never try another setting spray. If I have to sell a kidney then so be it, I will have this spray! Promising review: I have very oily skin. I use this primer, and my shadow lasts a full eight hours or more. Promising reviews: This product blends so well and doesn't leave smudge strokes You get six sponges for the fraction of the price of a Beauty Blender Promising review: I have not had to buy makeup remover in three months and don't believe I will ever have to again! With Makeup Eraser, there is not one bit of makeup left!! It is like magic!! Promising reviews This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles Promising review: a staple!!! perfect on the go essential and the pigment is beautiful. Promising reviews: I use this powder almost every day to set my makeup I have been a fan of this face powder for many years and sincerely hope to keep buying it as long as I am on the planet! the best face powder for the best coverage, shade selection, and long lasting value Promising reviews: There's no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for me I’m usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Super easy to take apart, super easy to put back together. whatever pockets I DO have, this thing will still fit right inside of them. If you have oily or combination skin, this is a must have for you! Promising reviews: Well, let me tell you, this stuff is no joke. If you need some help holding your fluff, this will be your new favorite product. Super simple and quick Promising reviews: It fills in my pores and fine lines and is moisturizing! Promising reviews: . Somehow this scent is appropriate for summer and winter at the same time. It absorbs quickly with no sticky feelings afterward Leaves my skin feeling baby smooth Promising reviews: I couldn't believe that just a tiny bit of foundation went a long way, and it actually looked natural! This is the best skin match and longest-lasting makeup I’ve ever used! I have oily, acne-prone skin and use a prescription retinol to control things A dime-size amount covers my entire face, because it's translucent it leaves absolutely no white cast, and 10 minutes after putting it on, my face just feels like I applied a little bit of a nice moisturizer or makeup primer Promising review very pleasant finishing touch Promising reviews: I have tried many bronzers over the last several years, and this is now the only one I will buy. does not make my sensitive skin break out Promising reviews: " I was considering changing my hair color just to retain moisture. Glad I didn't have to! Promising review: Lasts all day and my skin looks natural, and healthy. I have oily to normal skin with tendency to get acne — this doesn't give me any issues. Promising reviews: This is my favorite go-to eyeliner! This was my savior! so easy to use, and you know your wings are even without checking, which is a major confidence booster! stays in place through everything I’ll never use another brand again! takes one second to stamp and it really is smudge-free Promising review: a staple in my routine the number one product I can't live without. Promising review: it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. magically picks the most complementary shade/hue for the user. the oil formula is nourishing for my skin Promising review: I have been so surprised by how easy they are to apply, how they literally last all day, and how they make such a huge difference when I have them on versus when I don't I achieve the most beautiful results with Adore. Andddd the range of colors is incredible had the exact shade I wanted. They honestly always do when it fades a bit, it's honestly even prettier and brighter this dye I just throw it on, let it sit for 30 minutes, and then wash it out No need for any other products, super easy, and my hair still feels healthy Promising review: HANDS DOWN the BEST semi-permanent hair color I have ever found!! I get compliments every time I leave the house! My favorite part about this color is that there is no developer or chemical treatments involved! Promising review: makes my makeup go on way smoother! Promising review I have struggled with cystic acne for a decade, and this oil is the only thing that works for me Promising review: This is the FIRST product ever to not cause me to break out. It did not feel like I had make up on I’m three days post wearing it and my skin feels good and no new bumps